WALGREENS COMMERCIAL

We created these worlds:
Africa and Peru... in LA

here is the commercial

HYUNDAI MESSAGE: HOW WE DID IT WE WENT TO HOUSTON, STEPH, THE ASTRONAUT’S DAUGHTER WROTE HIM A NOTE WE SCANNED THE NOTE, AND BROKE DOWN EVERY LETTER, EVERY CURVE, CALCULATING RADIUSES, LENGTHS TO RETAIN ITS AUTHENTIC WRITTEN ORGANIC SHAPE RATHER THAN USE A TYPICAL CG FONT WE LAYED IT OUT ON THE NEVAMAR DRY LAKE BED IN NEVADA MAKING IT AS LARGE AS POSSIBLE, THE RESULT WAS: NEARLY 10 MILES HIGH, NEARLY 60 MILLION SQUARE FEET (NOT A TYPO: 60 MILLION!...) WE FIGURED WHICH BEST WAY TO WRITE ON THE GROUND, DESIGNED MANY OPTIONS INCLUDING AN HYDRAULIC RAKE SYSTEM AFTER TESTING WE DECIDED TO USE CHAINS WITH LONG SPIKES MOUNTED ON THE TIRES FOR BETTER WRITING EFFICIENCY WE DEVISED A SYSTEM OF TINY FLAGS (UNSEENABLE FROM ABOVE) ON THE OUTER PERIMETER AND CENTER LINE OF EACH LETTER, USED 10'S OF THOUSANDS OF FLAGS. TANDEM CREWS OF MANY LAND SURVEYORS, ENGINEERS, LEAD MEN AND FLAG HANDLERS SPENT 10 DAYS STRAIGHT PLACING THESE FLAGS WITH USE OF LATEST GPS EQUIPMENT, ACCURATE TO A 1/4". THROUGH BELOW FREEZING TEMPERATURES, WIND, RAIN AND HOT DESERT DAYS MY ART DEPARTMENT TEAM LED BY BRIAN JAMES AND RAY VANNATTA MADE SURE IT WAS PERFECT WE PLACED 100's OF SIGNS TO INDICATE START OF LETTERS, TURNS AHEAD, U TURNS ETC... EACH LETTER HAD TO BE DRIVEN 3 TIMES WITH A SLIGHT OFFSET FROM PREVIOUS TIRE MARKS TO INSURE VISIBILITY FROM HIGH ABOVE HAD MANY SPECIFIC MEETINGS WITH PRECISION DRIVERS TO INSURE UNDERSTANDING OF INFORMATION AS WE ONLY HAD 1 CHANCE, NOT BEING ABLE TO ERASE ANY WRONG TIRE MARKS AND OFF THEY WENT.... 1 CHANCE...PERIOD CRAIG HUNTER, OUR PRECISION DRIVER LEADING HIS TEAM... THE RESULT WAS FLAWLESS

We created these worlds:Africa and Peru... in LAhere is the commercial

We created these worlds:
Africa and Peru... in LA

here is the commercial